Tube & Wire 2016

We have just returned from Germany and five high-energy but rewarding trade fair days spent successfully exhibiting at Tube & Wire 2016 in Düsseldorf. It was really great for colleagues to catch up at this major biennial steel industry exhibition with so many old familiar business acquaintances but equally exciting to get the opportunity to network at this high-status international event with numerous other previously unknown fellow steel grinding media aficionados!

In the current marketing climate it’s easy to become caught up with the hype over new and innovative methods, like social media, email marketing and content. However, here at The Steel Ball Company we take the view that face-to-face meetings are still a relevant key ingredient for developing strong business relationships over the long term.

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